THE BREAKDOWN

Verdict in 30. What it is, what it's worth, and the call — three times a week, no padding.

The Breakdown takes one product, one tool, or one claim, and scores it in the open. The method is the same every time, so the verdicts are comparable.

What it proves

• Honest judgment. A bad score is published like a good one.
• One method, every time. Same checklist, same bar, no moving goalposts.
• Short on purpose. Thirty seconds of verdict beats thirty minutes of talk.

Latest pieces

The newest Breakdown pieces appear here as they go live.

The Scorecard

The checklist behind every verdict — the exact criteria a product has to clear. Use it on anything you're thinking of buying.

Get it: message @geniusloci99 on Instagram with the word SCORES.

The Breakdown is a series of Genius Loci.